This post originally appeared on my blog at: http://dave-stevegoodwin.com/blog/?p=550. Don't forget that commenting on there will also give you a backlink as well as commenting here!
So I was reading a news article in a tweet on twitter about "10 Smart Things I've Learned from People Who Never Went to College" and #4 really struck me about what I have been doing lately in my social media networking.
4. Reciprocity is the name of the relationship game and always will be.
If you can’t find it in yourself to return a favor, or give back more than you got when someone helped you out of a bind, then you are relationship handicapped. While this may seem like basic intuitive logic (and it is), it’s amazing how often it’s ignored. While relationships shouldn’t be tit for tat arrangements, the underlying willingness to reciprocate—even if it’s really hard to do—must be there for the relationship to grow and flourish. None of us are one-way streets.
Now, why did this point hit me so hard? I think, as business marketers, we can sometimes get so wrapped up in what we are promotingand forget that there are lots of other opportunities out there for us to look at. I know that I am guilty of this sometimes. I go about talking to people and am not looking for another business opportunity. But, if the product is right and they can show me how it will help build value in my business, I am much more inclined to look.
I am not saying that people should just go out and sign up for everyone else's opportunities. You will end up overwhelming yourself very quickly and won't even know what you are doing because you will have so much stuff in your way. What I suggest is creating a business plan where you lay out exactly what you want your perfect business model to do. By placing your different programs within your business plan and creating your sales funnel, you will be able to look at new opportunities much more effectively because you will just need to understand what the product being recommended to you does and you can compare it with your current product to look for more efficiency, better price, etc.
That only encompasses the pitching side of things though. All too often I see blog posts with no interactivity, yet people are posting new ones all the time. I find it very weird that people will go through all the trouble to write new blog posts but not leave simple comments on other ones? I guess that there are just too many people in promote mode rather than trying to reciprocate with others. If we would start reading each other's stuff and commenting on it, even if we can't use the products. Just leaving a simple "hey you explained your opportunity very well there, I hope you do well with it!" comment can encourage and build a relationshipwith other people. You never know who might click back to your profile or blog post and possibly be your next customer!
If you focus more on giving then receiving, you will infect the world around you! Not to mention, you will start attracting more people!
So, what have you done for others today? Go comment on a few people's blog posts in your business niche, re-tweet some great articles from some people you follow on Twitter, share someone else with your lists that you think could bring value to your list. Just do something!